June 26

Do You Generalize All Black Customers?

So if you've ever had a chance to meet some of us from the #THEBAMMARKET you know we are PASSIONATE about supporting BOBS !

We absolutely LOVE #BlackOwnedBusinesses!
Problem is, there are many times we run into BOBS who do not value Black customers. For example, at an event we went to we ran into a new BOB that we hadn't seen before. This business had some high-quality products that we wanted!  Setting our sights on a bag and some clothing, we first wanted to visit the BOB that told us about the event as we previously had promised to stop by and support.

So in the interest of being financially savvy and not overspending, we informed the owner of this newfound BOB that we LOVED her merchandise and would purchase from her, but we needed to run over to another booth to honor a promise. Whatever funds we had left, we'd spend with her AND more later if we didn't have the money to buy both the bag and clothing we wanted. Immediately the look on the owner's face when we mentioned stepping a few booths over was troubling…but not as troubling as her next move which was to completely IGNORE any other questions we had about her business or products.

That move completely erased any interest in shopping HER business ever again. Read that again… we separated HER business from all BOBS. She does not represent all BOBS… and she clearly needs a course in customer service…someone point her to @BAMBUSINESSACADEMY….coming soon! LOL
Anyway, because we value supporting BOBS, we still dropped $5.00 her way…she may have gained $5.00 but her business lost so much more than a better sale. #BlackCustomersMatter
That's OK…we ended up spending more money with other BOBS who valued us…whether we milled around or not 😉
Just like you don't want to be generalized as a business, don't generalize Black customers as people who really don't want to support you. You could miss out BIG!

We ♥ Black-Owned Businesses!™ Do You?!

What are your thoughts? Have you fallen into the trap of generalizing all Black customers?


Tags

B.O.B., Black Business, Black Business Magic, Black Business Owners, Black Business Support, Black Businesses Matter, Black Community, Black Consumers, Black Corporate America, Black Dollars Matter, Black Economics, Black Economy, Black Entrepreneurship, Black Excellence, Black Girl Magic, Black Leadership, Black Lives Matter, Black Owned, Black Owned And Operated, Black Retail, Buy Black, Group Economics, Hire Black, Small Black Business, Support Black Business, Support Black Owned Businesses


You may also like

An EntrepreHero™ Exclusive with special guest Taneise Perry

The B.A.M. Market Loves My Pretty Brown Doll

Leave a Reply

Your email address will not be published. Required fields are marked *

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!