Tag Archives for " Black Owned "
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So if you’ve ever had a chance to meet some of us from the #THEBAMMARKET you know we are PASSIONATE about supporting BOBS !
We absolutely LOVE #BlackOwnedBusinesses!
Problem is, there are many times we run into BOBS who do not value Black customers. For example, at an event we went to we ran into a new BOB that we hadn’t seen before. This business had some high-quality products that we wanted! Setting our sights on a bag and some clothing, we first wanted to visit the BOB that told us about the event as we previously had promised to stop by and support.
So in the interest of being financially savvy and not overspending, we informed the owner of this newfound BOB that we LOVED her merchandise and would purchase from her, but we needed to run over to another booth to honor a promise. Whatever funds we had left, we’d spend with her AND more later if we didn’t have the money to buy both the bag and clothing we wanted. Immediately the look on the owner’s face when we mentioned stepping a few booths over was troubling…but not as troubling as her next move which was to completely IGNORE any other questions we had about her business or products.
That move completely erased any interest in shopping HER business ever again. Read that again… we separated HER business from all BOBS. She does not represent all BOBS… and she clearly needs a course in customer service…someone point her to @BAMBUSINESSACADEMY….coming soon! LOL
Anyway, because we value supporting BOBS, we still dropped $5.00 her way…she may have gained $5.00 but her business lost so much more than a better sale. #BlackCustomersMatter
That’s OK…we ended up spending more money with other BOBS who valued us…whether we milled around or not 😉
Just like you don’t want to be generalized as a business, don’t generalize Black customers as people who really don’t want to support you. You could miss out BIG!
We ♥ Black-Owned Businesses!™ Do You?!
What are your thoughts? Have you fallen into the trap of generalizing all Black customers?
Five Cents Friday, because it’s more than just about my 2 cents…
Soooo it’s been a whole week since the award winning movie, Hidden Figures debuted. If you haven’t seen it, I suggest you head over to your nearest Black owned movie theater and go watch now! If you don’t have a Black owned movie theater near you, maybe you can be the person to open one in your community. We love our movies! Just saying… 😉
Ok Ok, back to Hidden Figures.
This movie is a great big screen adaptation of the book Hidden Figures by author Margot Lee Shetterly.
It is a fantastic movie with so many inspiring scenes and powerful messages of hope for the Black community and for women in general.
My FAVORITE scene in the movie is when Ms. Dorthy Vaughn decided that she was going to help all the ‘colored computers’ she was ‘over’ (although not officially…) move right up along with her! That mentality is what we need more of in our Black communities. Yes, you can clearly see that Mrs. Vaughn was a strong leader. Even though at one point she was not officially the supervisor… the women she was working with RECOGNIZED her leadership skills and FOLLOWED her leadership without trying to undermine her or usurp her leadership role at every turn. They worked TOGETHER all playing their own parts…and benefited TOGETHER! I ain’t gonna lie..I cried. It was beautiful and inspired me even more to do what I can to get us back to this mindset. Everybody can’t be the lead… head rower or HNIC… maybe you are, maybe you aren’t…what I know for sure is EVERYBODY can benefit if we uplift and respect our REAL leaders and help one another…
What’s your thoughts on the matter?
Early in my married life my husband and I moved to a neighborhood that is only 1.2% black. I remember being in desperate need of foundation and I stopped by my local drugstore chain only to find that the darkest color they carried was tawny…TAWNY! Sigh…and forget about any ‘ethnic’ hair care products. I left the store feeling discouraged and offended. It made me feel like the 1.2% of black people, living in that area, didn’t matter.
It’s nice to see that there are more options available in national chain stores. I don’t have to search AS hard (but, trust, the struggle is still real). Major manufacturers are getting the picture, we spend money. Lot’s of it! According to a 2016 Nielson study, “African-American households spend more on basic food ingredients and beverages…other popular buying categories include fragrances, personal health and beauty products, as well as family planning, household care and cleaning products.”
Wouldn’t it be a great thing to channel that spending into a locally, black-owned business? Where the products are made by us, for us? This is one of the reasons that B.A.M purposes to empower Black-owned business. We yield tremendous buying power, but even with this impressive buying power advertisers are still not inclusive in marketing and media – yet we continue to patronize these brands. What’s up with that?
Back to the local drugstore. It’s important to me as a consumer to have convenience. We live in a “microwave society”. We want things quick, fast and in a hurry. Consumers, we need to support our Black-owned businesses so that they can become more convenient to us. Within reach. I don’t want to HAVE to leave my neighborhood to support a Black-owned business, my dream is for there to be one (or more) there.
I’ve mentioned beauty products, but the reality is there is a lack of ‘black’ in so many areas of consumer and retail goods. As mom of a Brown Ballerina, we STRUGGLE to find “nude” leotards. Most of the time we end of having to dye them to match her complexion. Why isn’t there a dance store that offers items that cater to the Brown dancer? Why does the oil sheen container have to rest on the bottom shelf of the local store? Why is it usually covered in dust? Why do I have to go to a specialty store to purchase foundation for my deep chocolate skin?
I know that by empowering our Black-owned businesses the generations to come won’t have to ask these questions. They won’t know the struggle of not finding foundation, hair moisturizer and Shea butter at the local drug store. Of wiping the dusty box off and hoping that the product isn’t expired. I hope, one day, to be able to say to my grandchildren “When I was your age, I had to walk to six different stores, up hill, in the snow to find moisturizer…” Tee Hee.
Until next time.
So you want to support Black-owned business but don’t understand how to do so adequately? First, let me tell you, it may take a bit of effort, but it’ll be so worth it.
First off, HECK NO you can’t get the “hook-up”! Racial familiarity shouldn’t be considered a “coupon”….period. When making a purchase from a Black-owned business don’t expect a discount. These businesses deserve the same fiscal respect as any other business. The price you see is the price you pay.
Let’s make this clear: Black-owned DOES NOT = lower quality. Sometimes it can mean it’s better; when it comes to hair products and cosmetics, this already rings true for many. It may be that way for other products as well.
Black endorsed doesn’t necessarily mean Black-owned. You might see a Black celebrity endorsing a product that caters to Black people (they’re getting paid BIG dollars to do so) BUT that doesn’t mean that the product is Black-owned. You gotta do yo’ research.
The Struggle is REAL, ya’ll. Black business owners and their products are not at every single store or around every block. In fact, you might have to make an inconvenient trek in order to support your locally owned Black business. For example: One of my favorite beauty supply stores is a 25 minute drive from my home.
I pass at least 5 others beauty supply stores, a countless number of drugstore chains and grocery stores, yet I make the drive. Why you may ask? Well, this store is not only Black-owned but it’s also women-owned! Hey now, get it girl!
Talk about it. Promote it. Recommend it. If you need to purchase a birthday cake, buy it from your local Black-owned bakery. Your friend is having an event that needs catering? Reach out to that black-owned business you’ve been interested in trying. Share your great experience with a black-owned business on social media. We promote so many brands, events, and people on our social-media pages why not “shout-out” that Black-owned business. Everyone know the power of word of mouth.
What next? Uhhhh, quit reading this newsletter and get to shopping! Check out your local Black-owned business. Then, tell someone about it!
Until next time.